Cette étude de cas n'est pour l'instant rédigée qu'en anglais — le reste du site est disponible en Français.
Sweet Guides
Un site de contenu en anglais dédié aux desserts et à la pâtisserie, construit autour d'une architecture de catégories pensée pour le référencement.
- Rôle
- Owner, builder & publisher
- Type
- Own product, live
- Technologies
- WordPress, on-page SEO, Google Tag Manager, AdSense
- Statut
- Live
Le problème
A recipe site lives or dies on search traffic, and search traffic rewards a clear topic structure more than any single well-written article.
L'approche
Categories — cakes, cheesecakes, cookies, chocolate, recipe ideas, plus reviews — were planned before the first article was written, with internal linking designed to build topical depth inside each cluster rather than scattering posts. Image optimisation, Google Tag Manager and AdSense sit on top of that structure, plus the legal pages a monetised content site needs.
Décisions clés
Structure before content
Category architecture and internal linking were planned as a topic map first — individual articles were written to fill a known structure, not the other way round.
Captures d'écran
Résultat
A live, publicly indexed content site with a working publishing workflow and monetisation in place.