Por ahora, este caso de estudio solo está redactado en inglés — el resto del sitio está disponible en Español.
Sweet Guides
Una publicación en inglés sobre postres y repostería, construida en torno a una arquitectura de categorías orientada a palabras clave.
- Rol
- Owner, builder & publisher
- Tipo
- Own product, live
- Tecnologías
- WordPress, on-page SEO, Google Tag Manager, AdSense
- Estado
- Live
El problema
A recipe site lives or dies on search traffic, and search traffic rewards a clear topic structure more than any single well-written article.
El enfoque
Categories — cakes, cheesecakes, cookies, chocolate, recipe ideas, plus reviews — were planned before the first article was written, with internal linking designed to build topical depth inside each cluster rather than scattering posts. Image optimisation, Google Tag Manager and AdSense sit on top of that structure, plus the legal pages a monetised content site needs.
Decisiones clave
Structure before content
Category architecture and internal linking were planned as a topic map first — individual articles were written to fill a known structure, not the other way round.
Capturas de pantalla
Resultado
A live, publicly indexed content site with a working publishing workflow and monetisation in place.